My Talk on Subscription Churn at ProductCamp 2024
In April 2024, I had the privilege of speaking at ProductCamp Spring 2024, a vibrant conference for product managers and innovators. Held online, the event buzzed with ideas, and I was thrilled to share my insights as a Product Manager at Ivi, diving into a complex yet critical topic: subscription churn.
My talk, “Churn from Subscriptions: How to Retain Users in Your Product,” tackled the challenge of keeping users engaged in subscription-based services. The core idea? Retaining existing users is far cheaper and more effective than constantly chasing new ones. I broke down why churn happens—whether it’s poor onboarding, lack of perceived value, or friction in the user experience—and shared practical strategies to fix it. Drawing from my experience at Ivi, I highlighted data-driven tactics like personalized engagement, seamless UX, and proactive communication to boost retention.
The presentation wasn’t just about numbers; it was a call to embrace the subscription model as the future of digital products. Subscriptions build long-term relationships, create predictable revenue, and align with how users want to consume content today. By focusing on retention, companies can unlock sustainable growth. The audience connected with the message, and the Q&A session sparked lively discussions about applying these ideas across industries.
Delivering a talk on such a nuanced topic was no small feat, but the feedback was humbling. Attendees appreciated the clear, actionable insights and the passion I brought to the stage. ProductCamp 2024 was a fantastic platform to share this vision, and I left inspired, knowing the subscription economy is where the future lies.